Is Branding Important for Startups?

From concept to their first sale, startups are under immense pressure to launch since they are burning through their seed capital.  One of the dangers of running to market is the tendency of focusing on the attributes of your product...how well made it is or useful, etc.  Launching a brand based on what you think customers want can be dangerous. Why do some brands shine in the market while others fall flat?  The answer lies in understanding what your customers really want.  Your brand is the glue that connects your ...
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Top 10 Productivity Hacks

You start your day and you get a call out of the blue – a client needs something right away.  You look up and it’s 1pm and time for a quick (hopefully healthy) sandwich.  Three bites in one of your staff comes to your office and needs to see you right away.  You look up again and it’s 4pm…quick check the “To Do List” and no check marks….we’ve all been there.  Whether you are a solopreneur or work at a large company it seems we are losing  control of our days. The answer isn’t to work longer ...
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How to Hold Meetings Like a Tech Company

Meetings are unavoidable...many say they are a complete waste of time, but there are steps you can take to make them as effective as possible.  The very first thing is to think hard if a meeting is needed at all. Could this just as easily be handled by a well-crafted e-mail? If a meeting is absolutely needed, then following these 5 steps will improve your odds of success: The meeting should have a stated purpose or an agenda.  When sending out a calendar invite, be sure to clearly state the purpose, the start and ...
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